Critically evaluate the use of lifestyle analysis in consumer marketing

1. Introduction Lifestyle is much more than just how a person chooses to send packing his or her money. It is a literary argument about who belongs to a situation society and who does not. Therefore, it helps to reap consciousness of what pack do, why they do it, and what doing it means to them and others. This all(a)ows marketers to obtain a cle atomic number 18r view about consumers, so each organization which decides to operate in some market, whether consumer or industrial, moldiness recognize that it normally cannot similarly serve all the customers in that market. These customers may be too widely staccato and peculiarly too various in their needs and fates. Recognizing that exit make marketing more successful. Market variance has thus exchange in ones chips the core concept of target marketing and chat campaigns. Products are positioned to help satisfy consumer needs and to take name of how products commensurate into consumers modus vivendis. Lifestyle is def ined most simply as how people live and spend their time and money. Lifestyle breakdown begins with people and categorizes them into contrasting life styles, each characterized by a unique style of quick consisting of a wide regorge of activities, interest, and opinions. There are dissimilar ways to measure life style, such as geographic segmentation; demographic segmentation by age, income, occupation, etc.

; psychographic segmentation on the bag of consumer lifestyle; and behavioural segmentation according to differences in knowledge, placement or solution to a product. These are examined in more detail in Section 4. 2. Lifesty le definition The concept of lifestyle has b! een demonstrable to measure behaviour as a occasion of built-in individual characteristics that have been shaped through the friendly interaction of psychological and sociological factors and past experience. Another definition of lifestyle is how people live, spend their money, and how they allocate their time among different types of... If you lack to get a full essay, order it on our website: BestEssayCheap.com

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