INDITEX (ZARA) Jordi Llena Vila 90892 Operations Strategy Pär Åhlström

INDITEX (ZARA) Jordi Llena Vila 90892 Operations Strategy Pär Åhlström Stockholm School of Economics Index Index         2 History and description         2 The resource perspective         3 How does Inditex reach its customers? Different brands         4 Management         5 trade in         5 Decision Areas         5 Capacity         5 supply networks         6 Process technology         6 Development and establishment         7 The market perspective         7 Market Requirements         7 Competitors and market positioning         7 Importance-performance matrix         8 functional procedure Objectives         9 Recomendations         10 Transition         10 Cannibalisation in mercenary areas          10 Logistic plant in Arteixo         10 Sources         10 History and description Armancio Ortega Gaona started as a businessman in the beginning of the sixties creating his receive firm of lingerie. He did some(prenominal) the design and the production, first in his own house and by and by in a rented store. He took advantage of his knowledge and feat from his background as employee in the textile sector in baffle to obtain:         Good prices when buying vestments          optimisation of the vestments.          piece y distribution with emerge intermediaries.         Selling to old customers.          set out prices than their competitors.

The first Zara cheat on opened its doors 26 years ago in La Coruña (Spain), the city which proverb the Groups previous(predicate) beginnings and which is now home to its central offices. It was a expose where clothes for women, men and children were sold. This was a market segment already be by other firms (Gap, C&A or The Next) who offered quality clothes at a reasonable price. With this shop Zara was to a fault taking responsibility of the distribution of its own production, which represented an innovation in the sector. With this strategy, Zara was able to have weaken margins than its competitors and coul also have lower prices. At the beginning of the eighties it was required an expansion process in order to run into the developing demand of the Spanish market. In order to get to this aim he hired some managers that were able to protagonist him with his wishing of business education. That is... If you want to get a adequate essay, order it on our website: BestEssayCheap.com

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